PROTECT WHAT MATTERS. RENOLIT ALKORPLAN ROOFING PRODUCTS TAKE CARE OF WHAT MATTERS
The company's new communication campaign highlights its increasingly vocal approach to sustainability
Sant Celoni, Barcelona, 28 06 2023 – “Protect what matters”: This is the claim of the new communication campaign of RENOLIT ALKORPLAN roofing products. At the same time, an affirmation of the Company's commitment to responsible and conscious choices and an invitation to everyone to do the same. The efficiency and quality of the products are established, the emphasis of this European campaign is on social and environmental sustainability. “Protect what matters” means producing responsibly, offering products with low environmental impact that allow safeguarding valuable resources, such as water and energy, as well as investigating innovative solutions to achieve even better performance. It also means efficiently and sustainably protecting our buildings, our cities, our relationships. Protect what matters is the claim that indicates market positioning and a direction towards the future.
«For years we have been increasingly focusing our efforts on sustainable products - says Mario De Clercq, Sales Director.- We are working on products that consume less energy, allow the recovery of rainwater, optimise renewable energy, and allow even more efficient photovoltaic systems thanks to our membranes. In Tampere, Finland, we recovered and recycled the old membranes of a building, and we will do the same in Tenerife, where we are engaged in the re-waterproofing of a volcano used as a water reservoir. These were unthinkable things until a few years ago, while today they are already a reality and tell us that producing and working differently is possible».
Choosing RENOLIT ALKORPLAN roofing products, therefore, is also a responsible act that "protects what matters."
«The campaign emphasises the corporate positioning we have acquired over the years," stresses Luca Gottardi, Marketing Director RENOLIT ALKORPLAN roofing products & geomembranes.-. The background is green, the main characters are animals that symbolize our offer related to the protection of what is "precious," and the claim recalls what we already do and need to do: to design and produce high value-added products that have a result in terms of sustainability. Launching it at a Spanish trade fair that promotes the latest solutions on the market for more sustainable construction is not only consistent with the communication strategy, but it also has symbolic value: it relaunches our company's presence at international trade fairs starting from the very country where we are based».