The right colour decision for your product: The trend service Colour Road
Colours are much more than visual stimuli. They influence our emotions. They shape our perception of the world. Additionally, they have a significant influence on the products we buy. Innovative, forward-looking companies have already realized this. When it comes to the colour design of their products, they rely on us: the Colour Road trend service from RENOLIT.
Our customers don't just want to follow trends. They want to set them. However, in a rapidly changing world, they often lack the time and expertise to identify the latest colour and design trends.
This is where our team of experts from the trend service Colour Road can help. With comprehensive analyses and valuable insights that support companies in the effective implementation of colour trends. With a strong focus on the aesthetic dimension and the importance of colour, we know what a decisive contribution these elements make to product development and marketing concepts. By working together as partners, we do everything we can to ensure long-term commercial success for our customers.
Key Facts: Services and offers
In-depth trend analysis
We offer bundled knowledge of current colour and design trends, which serves as a strong foundation for well-founded decision-making processes in product development. Through our detailed socio-cultural trend analysis and its influence on our colour preferences, we capture developments in various industries. They provide valuable insights that help customers to position their products successfully.
Individual trend advice & colour workshops
Our trend presentations are tailored to companies across a wide range of industries and applications. They are complemented by interactive workshops, which can be held both on-site and online. Here, customers can work directly with our experts. Their specific needs are addressed, and individual creative approaches are developed.
Development of trend reports & trend materials
Our award-winning trend reports are packed with extensive accompanying trend materials. They are based on our specially developed system for analysing trends for specific markets and target groups. This not only provides companies with comprehensive information on current trends. But also practical recommendations on how to implement them in their products.
Conception & adaptation of global collections
We specialise in the development and reworking of innovative colour and design collections that pick up on current trends and meet the specific requirements of international markets. In doing so, we work closely with our customers. And we ensure that the collections are functional and aesthetically pleasing and are tailored to the needs of their target groups.
International network
Our close cooperation with renowned trend institutes and colour experts enables us to make precise forecasts and obtain comprehensive information on global colours and design trends. Thanks to this international network, we always have our finger on the pulse of the times. And, can always offer customers relevant and forward-looking trends.
The power of colour trend analysis: how the Colour Road is created
Each Colour Road is developed in several stages. Our trend service conducts its own trend research and assessments and works closely with leading international trend institutes. This cooperation enables us to make well-founded predictions about colour trends - and thus provide our customers with targeted advice. This helps them to develop stylish and contemporary products that give them a decisive competitive edge.
Trend analysis
Each Colour Road is based on a comprehensive analysis of current colour and design trends. Our team collects and analyses valuable data from a wide variety of sources: On the one hand, there is the intensive visual research, on the other hand the close exchange with industry insiders from all over the world. And finally, the spirit of the times, which every Colour Road is one step ahead of.
Trend concept & colour selection
Each colour is unique - and is carefully selected with great sensitivity. What relationship does it have with other colours in the palette? Which decors does it work well with? The aim is always to develop collections that are not only aesthetically pleasing. But also prove to be marketable.
Visualisation & storytelling
If you listen very carefully, every colour tells a story. That's why we transform our colour concepts into narrative experiences: Values and emotions behind the colours come alive and become tangible through individual mood boards and appropriate storytelling. This emphasises the unique qualities of each shade. And emotionally engage viewers year after year.
A review full of inspiration
A lot has happened in terms of trends in recent years. The trend service didn't just move with the times - it was ahead of them. We have collected a few of our highlights here.
Colours that inspire - inside and outside
The trend service Colour Road offers added value in many of our industries. Whether in interior and exterior design, visual communication or other areas of the RENOLIT Group: our colour trends can be found everywhere. This offers companies the opportunity to design their projects individually, convincingly and in a contemporary way. The Interior Surfaces and Exterior Solutions market units show how our trend service contributes to the effective realisation of their concepts.
The Colour Road Ambassadors: Shaping the world together
The Colour Road Ambassador programme carries our mission of colour trends out into the world and to all our customers.
Our Ambassadors are professionals from a wide range of industries who bring RENOLIT's knowledge, trends and product developments to their markets and projects.
Set colour trends with us.
Would you like to be part of this success story? Join us on a fascinating journey with Colour Road. Successfully implement colour trends in your product development and marketing and achieve greater success.
Contact
Verena Mundle
Director Design Management
| Phone: | +49 6241 303-378 |
| Mobile: | +49 172 8169656 |
| Email: | verena.mundle@renolit.com |
| Address: |
Horchheimer Str. 50 67547 Worms |
