Sant Celoni, Barcelona, 18 December 2020 - Renaat Demeulemeester has been appointed General Manager of RENOLIT ALKORPLAN Roofing Products, a company located in Sant Celoni, north of Barcelona, specializing in the production of membranes for waterproofing roofs and coverings.
Renaat Demeulemeester, who has a long standing with the company, will start on January 1, 2021, becoming part of the company’s evolution, characterized by an ever greater focus on the European market. Internationally-experienced, Mr. Demeulemeester has a deep knowledge of products and technologies in the roofing world since he covered various roles within the sector over the years.

Since his start with the company Renaat Demeulemeester has grown his skill and experience steadily through successive assignments with RENOLIT. From his initial experiences as Logistics Manager, Production and Logistics Manager, Sales & Marketing Manager Roofing and Plant Manager with Solvay Alkor Draka to his latest position as President of American RENOLIT Corporation in La Porte, Indiana. Back in 2007 Renaat contributed to the promotion of the development of RENOLIT ALKORBRIGHT, the cooling roof system that holds the highest SRI (Solar Reflectance Index) value on the market. This means that this membrane maximizes the sun rays reflection, and is effective in reducing the excessive heating of flat roof buildings during the summer and, consequently, the electrical loads due to air conditioning. An effective solution against the “heat island” effect, flagship product beside the RENOLIT ALKORSMART cool color roof.

Renaat Demeulemeester will be in charge of further expanding, through a realistic and ambitious development plan, the European leadership, especially in countries with great growth margins, by exploiting his knowledge in the roofing market in terms of services, logistics and products with a high added value.