Brand Language - How do we speak?
Brand Language is the foundation of how we express ourselves as RENOLIT, both when we speak and when we write. It encompasses every aspect of our verbal communication, guiding us in how we present ourselves to the world.
This includes the specific writing styles we use, ensuring a consistent voice across all our materials. It also defines the tone of voice we employ, ensuring that we project the right image and connect with our audience effectively.
Furthermore, Brand Language extends to practical tools like templates for marketing texts, streamlining our processes and ensuring consistency across all communication platforms. By adhering to these principles, we create a unified and impactful brand experience.
RENOLIT's Brand Language reflects our core values: Reliability, Expertise, Partnership, and Responsibility. It guides how we communicate, ensuring we are committed, skilled, and respectful in every interaction. Our language is clear, expert, and collaborative, reflecting our dedication to both our customers and the planet. We speak with authority on polymer solutions, yet always with consideration for people and the planet, echoing our deep sense of responsibility. Just as you can RELY ON IT with RENOLIT, you can rely on our consistent and responsible communication. This is how we express our promise.
Regarding the general spelling of the RENOLIT brand and its products, there is one fundamental rule: the brand name RENOLIT is always and without exception written in capital letters. Company names are appended as suffixes, following their respective spellings. Product names will also always appear in combination with RENOLIT and are also written in all caps.
Highlighting (Bolding) within text or info displays can be applied by the user. However, it is important to note that in combinations of RENOLIT + product name, both elements must always be bolded together.
Brand Summary – Emotional connection to our target groups.
The Brand Summary serves to strengthen identification with the company. Applications include communication and marketing materials intended to build an emotional connection with the target audience (e.g., social media, customer magazines, etc.).
Since 1946, our customers have been at the heart of everything we do. We reliably support them on their path to greater flexibility, speed, and competitiveness. As experts in high-quality polymer solutions, we understand the growing market demands. Therefore, we are committed to creating forward-looking and individual solutions together. Our driving force is to improve the quality of life for all.
Company Portrait – Objective and informative.
The Company Portrait is best suited for objective and informative presentations of RENOLIT. Applications include press releases, the corporate website, or brochures.
RENOLIT is a leading expert in high-quality films, sheets, and other polymer products. The globally active, family-owned company employs around 5,000 people in over 20 countries.
Templates for press releases and internal notices
Please, find RENOLIT templates for press releases and internal notices here.