Nüßing, the specialist wholesaler for hardware technology, supplies manufacturers in the window and door industry as well as the building element trade throughout Germany. The full-range supplier has recently added RENOLIT BENDIT to its portfolio. Sales Manager Wilfried Pelkmann spoke with RENOLIT about his motives for the cooperation.
RENOLIT: Mr. Pelkmann, what convinced you to include the cladding panel in your product range?
Pelkmann:RENOLIT BENDIT, the edging panel that can be used to produce seamless pillar and corner cladding, came at the right time because it fills a very special gap in our product range. I was fascinated by the unique position of the product, as there was nothing comparable on the market for window construction until now. Our goal is to make our customers more successful through products that offer solutions to problems. And RENOLIT BENDIT achieves this. A major advantage is the ease with which it can be processed on the construction site. There is no need for a lot of manual adjustment work and additional work by other trades (sheet metal edging, surface coatings, etc.). Therefore, RENOLIT BENDIT is the decisive problem solver on the construction site.
RENOLIT: Do you see any other concrete advantages with RENOLIT BENDIT?
Pelkmann: A notable advantage is the aluminum composite material from which the cladding panel is made. This makes it light and dimensionally stable. Another strong selling point is the fact that the ten best-known and most frequently used surfaces for window decorations can be reproduced. Another attractive aspect for us is that we can now offer a product system that interlocks with each other. In addition, the ease of handling benefits both us in delivery and the fabricators. In addition to shipping, we also offer pick-up for RENOLIT BENDIT.
RENOLIT: Did your customers specifically request such a product before our cladding panel came onto the market?
Pelkmann: Yes, at in-house trade fairs and innovation days, we were made aware by installers of the problem that there is no connecting facing element between the window and the facade with which it is possible to work so flexibly. The desire for dimensional stability was also mentioned. We spent a long time looking for a product to solve these problems for our customers.
RENOLIT: And how have your customers reacted to RENOLIT BENDIT so far? Does it fulfill their wishes?
Pelkmann: In discussions with customers - especially window manufacturers and installers - there is an AHA-effect. These customers carry the enthusiasm further to the end customer, to whom they can offer a perfectly formed solution.
RENOLIT: What support do you get from your partner RENOLIT when launching the product? How is it ensured that your customers get the support they need?
Pelkmann: RENOLIT's sales department supports us with advice and provides us with sufficient documentation and assembly documentation to position the product well on the market and to instruct our customers in its processing. Together with RENOLIT, we have developed a support system for end customers that leaves no questions unanswered. The product concept itself is ingenious, yet simple and does not require much explanation. With the fastening system, customers have reported back to us that the professional installation materials are helpful.
RENOLIT: How can interested customers learn more about the practical application of the product from you?
Pelkmann: We are currently still in the start-up phase of RENOLIT BENDIT sales, but are already actively presenting the product. For example, we will soon be launching a roadshow in the assembly area, where RENOLIT BENDIT will be a highlight. In this way, our customers can directly get a picture of the practice.
RENOLIT: When did a partnership with RENOLIT come to your mind?
Pelkmann: Of course, the good brand name of RENOLIT was known to us for a long time - in our industry, you can hardly get around it. Many of our customers have been using decor profiles with RENOLIT surfaces for decades. Our trust in the RENOLIT brand was already there through this point of contact. This is now our first direct cooperation with RENOLIT. The cooperation also fits well into our "Market with Brands" concept. We became aware of the new product through a sales force contact, so we approached you directly. We look forward to expanding the cooperation.
The Nüßing Group is an owner-managed family business with over 500 employees at 16 locations in Germany. As a production connection trade and service provider for industry, trade and municipalities, Nüßing has been offering service around windows, doors and furniture for more than 50 years.