Miele & Cie. KG stands for quality and efficiency and expresses this with the powerful red in its branding. However, the paint has lost its shine over time. In the course of this, the red was adapted to Miele's corporate identity, whereupon the facades of the Miele Experience Centres in Salzburg and Vienna were renovated with the facade film RENOLIT REFACE and thus matched to the new CI.
With the RENOLIT REFACE facade film in ruby red, Miele's facade was cost-effectively adapted to the new CI.
The darker red now shines all the more beautifully and gives the building an expression of power.
Project name: Miele Experience Center Wien / Salzburg
Product: RENOLIT REFACE
Colour: Ruby Red 3003
Material: painted metal case / Aluminium composite panel and painted sheet steel
Quantity: 500m2 / 390m2
There is no interruption to the building during the foiling process. This was another reason for the decision to work with RENOLIT REFACE. Operations were not affected and could continue parallel to the renovation.
Click on the video and get an insight into our project!