RENOLIT – A Powerful Brand

RENOLIT is among the 20 most successful Hidden Champions in Germany  – as shown by a ranking in the latest issue of the respected German Business Magazine “Wirtschaftswoche”. Compared to the last ranking in 2011, the internationally-active, family-owned company which is headquartered in Worms, moved up four places and is now ranked 16th.

Overall, RENOLIT improved by 10.3 points in the index. Above all, in the Brand Performance Index which reflects the perception of the brand, RENOLIT made significant progress. No big surprise for CEO Michael Kundel: “This is because we live the values of our brand in many of our projects. Our training center for swimming pool technicians, our RENOLIT EXTERIOR window repair service, the trend-service Colour Road and last but not least, our numerous new products show that we are reliable, produce high quality, have an open mind, follow a cooperative approach and are innovative.”

The Hidden Champions Ranking is commissioned by the Wirtschaftswoche Business Magazine and is organized by the independent market research institute Biesalski & Company. Apart from its overall performance, a company’s ranking is also influenced by its brand performance. A company’s performance index is based on its turnover, profitability, innovative momentum, competences and market position. The brand performance index is based on brand recognition, the quality of the marketing activities, brand reputation and brand loyalty as well as the additional business success generated by the brand.

You can find the article and the ranking in the "Wirtschaftswoche" under this Link>>.

The company

The RENOLIT Group is an international leader in the manufacture of high-quality plastic films and related products for technical applications. This independent family-owned business, which has been setting benchmarks for quality and innovation for over 65 years, now employs a workforce of approximately 4,500 employees at more than 30 production sites and sales entities.

For editorial questions, please contact:

Sandra Gerber
Head of Corporate Communications
Tel.: + 49 6241.303.295
Fax: + 49 6241.303.18.295

Steffen Spendel
Corporate Communications
Tel.: + 49 6241.303.1175
Fax: + 49 6241.303.18.1175