RENOLIT at fensterbau/frontale 2014

The Business Unit RENOLIT EXTERIOR starts into spring 2014 with many new marketing and communications media. Among others, they include a unified swatch for all product qualities, a POS tool for commercial sale and a brand-new app that can be used to try out the offered colours and woodgrains.

Playing with colours and designs

"With the RENOLIT EXOFOL App, we want to give builders, our trade partners and also our employees a modern tool to playfully browse the innumerable design and combination options of colours and woodgrains," comments Business Unit Manager Stefan Friedrich on the intention behind this new electronic service. The app is available free of charge on the App Store and comprises the entire stock range of RENOLIT EXOFOL.

The setup provides a good overview structured into metallic, woodgrains and colours. A virtual swatch presents the respective range. The individual colours appear with name, design number and category. The virtual colour combination is illustrated using window frames and sashes. Inner and outer view can be designed separately. A link to the possibility of ordering film samples, as well as links to background information about products and the company complete the contents of the RENOLIT EXOFOL App.

POS tool facilitates design selection

To support customers in window construction and building material trade, RENOLIT EXTERIOR has developed a POS tool to directly and representatively compare application examples. The POS tool contains up to 135 current colours and woodgrains to simulate window frames and sashes. The worktop is as high as a sideboard. Window corners can be attached to its back and selected sample profiles to its right and left sides for visual comparison. The scene is lit either via artificial lighting or daylight simulation.

Unified swatch

In addition to these new ideas, the classic communication instruments continue to play an unchanged important role in marketing work for RENOLIT EXOFOL. For example, the company has launched the unified swatch that was previously available in three versions. Since fensterbau/frontale, it now contains 95 stock items that consistently represent all three film qualities. This summary facilitates handling extremely, since the number of total samples is reduced by 35.

Additionally, all brochures for RENOLIT EXOFOL have been revised and applied with a new appearance - from the Business Unit brochure to the product overview to the individual product flyers.

The company

The RENOLIT Group is an international leader in the manufacture of high-quality plastic films and related products for technical applications. This independent family-owned business, which has been setting benchmarks for quality and innovation for over 65 years, now employs a workforce of approximately 4,500 employees at more than 30 production sites and sales entities.

Image captions:

Motif App
Virtual design of window profiles with the RENOLIT EXOFOL App: Different on the inside than on the outside - in all available colours and woodgrains of the RENOLIT EXOFOL range.

Motif unified swatch
The new RENOLIT EXOFOL unified swatch contains all 95 stock items for exterior films.

Motif POS tool
The new RENOLIT EXOFOL POS tool contains up to 135 current colours and woodgrains to simulate window frames and sashes.

All photographs: RENOLIT SE

For questions from the editorial office:

Sibylle Kahl
Marketing management
Phone:  +49.6241.303.1102
Fax:  +49.6241.303.18.1102