Within the Brand Space, the Brand Identity section delves into the core character of RENOLIT.
Our brand identity describes the personality of RENOLIT and is divided into four sectors: Brand Values (see below), Brand Positioning (see below), Brand Design (see page "Brand Design"), and Brand Language (see page "Brand Language").
These sectors work together to define who we are, what we stand for, and how we communicate with the world. They provide a comprehensive framework for understanding the essence of the RENOLIT brand and serve as a guideline, compass, and checkpoint for all communication, whether in media or personal conversations.
Similar to us humans, companies have a character that is expressed through the components of the brand identity.
Brand Values - What characterises us?
Brand Values are the heart of our culture, shaping who we are and what we do. They are the core principles that guide our actions and decisions, ensuring consistent messaging and a unified brand experience. These values represent a promise to our customers and employees, a promise encapsulated in our claim: RELY ON IT. This signifies that RENOLIT, and its employees are reliable in every aspect.
Our Brand Values have been recently refreshed to reflect our current business goals and resonate within the current market landscape. This strengthens our identity and helps us deliver impactful experiences for our customers. Each of our Brand Values has a detailed description, known as brand facets, which you can explore further below.
Committed, flexible, fast – We are service-oriented, trustworthy, and RELIABLE – it´s in our DNA.
High-performing, skilled, pioneering – We are the EXPERTS in innovative and sustainable polymer solutions.
Fair, respectful, close - We achieve our goals in close PARTNERSHIP with customers and employees.
People, planet, profit - We act with ecological, economic and social RESPONSIBILITY.
Brand Positioning - What benefits do we offer to our customers?
Brand Positioning translates our Brand Values into tangible benefits for our customers. It demonstrates the value they receive when we deliver on the promise embodied by our Brand Values, creating differentiation beyond product features and resonating on an emotional level. Our most important Brand Value, RELIABILITY, is the fundamental characteristic that our target groups associate with RENOLIT, reflected in our claim, RELY ON IT. The Brand Values of EXPERTISE, PARTNERSHIP, and RESPONSIBILITY, including their facets, are the key differentiators within the market. To make this differentiation tangible, we have transformed these Brand Values and their facets into core benefits. This section illustrates how our customers benefit from our products and services based on our Brand Values. RENOLIT's ambition is to put people first, recognizing that proximity and emotionality offer the greatest opportunities for differentiation.
Customer Core Benefits
Customized solutions for prompt, consistent outcomes:
Reliability you can build on. As a family-owned business, we’re dedicated to long-term partnerships, providing dependable products and personalized support for lasting customer success. Our swift responses and proven track record reinforce our commitment to the satisfaction of our customers.
Knowledge-driven empowerment for future growth:
Built to last. At RENOLIT, we deliver robust solutions with flawless finishes, backed by rigorous testing and superior application technology. We provide expert guidance from material selection to production, empowering you with the polymer expertise and training to excel. Together, we pioneer innovation, shaping the future through trend analysis and collaborative partnerships, unlocking new revenue streams for sustained success.
Dedicated engagement for every request:
Fairness and respect guide our customer partnerships. Transparent offerings and clear expectations ensure we deliver on our promises. Working side-by-side, we transform challenges into solutions, maximizing value through our network and expertise. Close relationships and on-site support provide quick, effective solutions.
Secured quality of life with resource-preserving polymer solutions:
Prioritizing our people and the planet. At RENOLIT, safe and fair working conditions are paramount. Our commitment to sustainability minimizes environmental impact through circular economy initiatives and maximized recycling. We also help reduce customer expenses with scrap return programs and provide transparent eco-impact data for responsible sourcing.
Tobias Schenkel
Corporate Communications
| Phone: | +49.6241.303.1294 |
| Email: | tobias.schenkel@renolit.com |