The RENOLIT Group is updating its image. In its recently started image campaign, the globally-active plastics company highlights its close cooperation with its business partners. Among others, the campaign includes advertisements and a new image film, which will soon appear at exhibitions, trade fairs and in specialist journals.
According to Sandra Gerber, Head of the Corporate Communications department at RENOLIT SE, “The new image campaign’s orientation is based on customer surveys. These showed that our trustworthy collaboration, partnership and service is what differentiates us from our competitors and is valued even more than our innovative and high-quality products.”
“Apart from partnership, the other values which define our company such as reliability, openness, innovation and high quality were also confirmed” says Kathrin Johannsen from Corporate Communications who is in charge of the campaign. An advertising motif consisting of two images was developed for every value: “The background image illustrates the customer’s world while the superimposed polaroid image symbolizes RENOLIT’s added value for our customers” explains the communications expert.
In addition to the new advertising motifs, the company brochure and image text are also being renewed as part of the image campaign. Moreover, there will be a new image film, which was already completed at the end of April. Marianne Terry from Corporate Communications has been overseeing the shooting of this film from the beginning. “In this we wanted to illustrate the high regard we put on close cooperation with our business partners.” Another component of the campaign are advertising motifs for the different industries in which the company is active.
Initial impressions of the RENOLIT Group’s updated image campaign can be found on a dedicated website at image.renolit.com.
The RENOLIT Group is an international leader in the manufacture of high-quality plastic films and related products for technical applications. This independent family-owned business, which has been setting benchmarks for quality and innovation for 70 years, now employs a workforce of approximately 4,500 employees at more than 30 production sites and sales entities. In the fiscal year 2016, the Group generated a turnover of EUR 965,6 million.
Foyer: In the foyer of the RENOLIT headquarter in Worms the new image campaign is already displayed (photo: RENOLIT).
Screenshot Imagefilm: The new image film of the RENOLIT Group addresses especially the close collaboration with customers (photo: RENOLIT).
Screenshot Micropage: The website image.renolit.com offers initial impressions of the RENOLIT Group’s updated image campaign (photo: RENOLIT).
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