RENOLIT at fensterbau/frontale 2012
Discovering new things together
RENOLIT performs pilot project with architects
Nuremberg/Worms, 21 March 2012 – Lamination of profiles for plastic window frames have made them popular: The high performance films of the RENOLIT EXTERIOR business unit have been impressively proving their worth for decades. In addition to their native applications, they can even be used to design facades. For business unit manager Stefan Friedrich, taking these new paths also means finding new approaches for communication: "Development of additional application fields for products takes place through specialists who deal with these application areas – in this case, it's the architects."
Approach and exchange
There is one common factor among the clients of architects and RENOLIT even today: Both of them work area-comprehensively and are always open for new ideas. In this case, the trade fair motto of fensterbau/frontale "Open to new ideas" represents two partners who are currently engaging in an approach and exchange on their dedicated communications platform called RENOLIT Colour Road. Architects and company engage in workshops to develop new application ideas and work methods that RENOLIT publishes in an insert for the architectural magazine AIT. "This way, we learn about the manner of work and needs of architects, and they learn about our product range and development options," says Stefan Friedrich about the pilot project that commenced in the summer of 2011.
At fensterbau/frontale, the company also directly contacted architects with their presentations. The trade fair company had officially designated the booth as "Architect's Area".
The strengths of the RENOLIT EXOFOL MX and RENOLIT EXOFOL FX high-performing films are in the combination of design and function. With their protective function, the two- or three-layer films increase the end product's service life. The different ranges comprise more than 100 colours and woodgrains with a variety of embossing. RENOLIT EXTERIOR brought 15 shimmering colours of the metallic range and a colour range specifically assembled under aspects of facade design to Nuremberg.