The power of flow

"Colours of Motion" is the title of the RENOLIT Colour Road 2015/2016. Do certain movements go hand in hand with certain colours? The impetus for this initially bold-seeming notion of unity was provided by a light installation by the Japanese artist Nao Tamura. The installation is called "flow(t)", and captivates observers with its interpretation of the ambience and special light conditions found in Venice: one is drawn into the moment of observation, forgets the pressures of everyday life and contemplates one's own existence.

The title is no coincidence, either. It draws on the psychology of "flow", as made apparent by the academic Mihály Csikszentmihályi: people are in the flow when their emotions, will and thoughts are in full accord with one another. The expenditure of time and effort no longer matter; people act effortlessly because their bodies exude the 'happiness' hormone dopamine. This is why the more than 40-kilometre length of a marathon may require effort from a long-distance athlete, but represents no super-human feat of power.

The RENOLIT Colour Road team has symbolised flow using various formations which fascinate the observer and allow him or her to give themselves over to this moment. Behind these symbolic images lie three different colour worlds. Monika Fecht, Head of Corporate Design Management at the RENOLIT Group, explains the strength of the Colour Road trend consultation service: "In this way, the trend service is helping its customers and any interested parties to quickly identify the current vogues amidst the wealth of trends, and thereby position new products into the market in a targeted fashion."

Swimming Formations: an ambassador of untold depths
The ocean depths are unusual and unknown worlds to most people, and are home to creatures which seem to move – sometimes in bizarre formations – through their environment free from the restraints of gravity. Richly faceted surfaces set the tone here, from transparent to oily, from cell-like to hydro dynamically smooth. Numerous shades of blue and green reflect the coolness of the water.

The fashion trends reflect these forms and colours. The materials feature a mix of scaly and wave-shaped fabrics with fin-like cuts and ultra-glossy, metallic-looking surfaces.

Some also feature the new trend colour HG Nautical Blue, a medium blue tone with a slight proportion of red and an ultra-glossy surface which reflects the fresh yet warm blue of the underwater world. The trend colour Wave Blue spirits us away into the dark world of the ocean depths with its intense dark blue, which looks elegant yet also slightly mystical. The rich green tone Fern has a harmonious and natural effect, and conveys either restraint or refreshing practicality, depending on how it is combined. By contrast, the high gloss HG Plankton is a typical highlight colour, whose neon green glows like the green and yellow surgeon fish amidst a coral reef, thanks to its high proportion of yellow.

Flying Formations: the golden autumn
In autumn, nature takes leave from the brilliant light of summer with super-charged elegance. The waning sun bathes the world in a warm, golden shimmer; the flora bedecks itself with strong yet muted colours, and the migratory birds take wing in ever-changing formations. Their lightness and transparency are reflected in the materials for fashion and interiors; silk and cashmere fabrics are particularly prevalent here. Additional tension is provided by surfaces whose surface-feel always symbolises refinement and high quality.

There is similar tension among the colours: subdued pastel tones on the one hand, and very high-quality gold tones on the other. When used to conscious effect, the new trend colour Nomadic Gold and its metallic sheen bring a touch of luxury to interiors without being in any way opulent. The muted yellow tone HG Marigold already stands out thanks to its gloss surface, but at the same time remains in the background thanks to its slight proportion of silver. HG Whisper, a delicate skin tone with equal proportions of red and yellow, is a characteristic representative of the new powder tones and is very versatile in its areas of application. The beige shade Ceramic is even more subdued, and makes interiors friendly and light.

Flowing Formations: journey to the centre of the earth
A glowing-red stream of lava is as bizarre as it is futuristic: a slow yet constant flow which at some point solidifies and takes on unusual forms. Red turns to black, with both colours complementing each other with strong contrasts.

The coarseness of this solidified mixture of ash and ore, of iron and other materials is matched by that of the materials in fashion and interior design which this world gives rise to. Fur and polyester, woven fabrics and ornaments appear together. With their irregular surfaces they stand for primeval qualities, and yet exude warmth. Traditional manufacturing processes, forms and materials such as ceramics and basket-weaving become the focus here, as time-honoured craftsmanship techniques and handicrafts speak of authenticity and underscore the yearning for traditional values. 

The trend colours are dominated by orange, red and black, which present themselves in various shades and gradations. The characteristic highlight colour here is the powerful red HG Peperoncino Rosso. Used sparingly, it can be effectively combined with shades of grey and black. Another intense yet slightly more muted colour is the orange Rose Hip, a tone reminiscent of copper surfaces. The additional trend colours in Flowing Formations – the deep, mysterious black HG Orchidea Nera and the subdued, elegant red tone HG Bordeaux – are elegant representatives and are both presented with a high gloss surface.

 

Trend colours as part of the Highlight collection
The title of this year's Trend Report is also the theme of the Colour Road 15/16 presentation. Verena Becker from the Colour Road team describes the development stages: "We have subtly incorporated this fashionable gold tone into the logo and message square; the motif of each respective colour world is reflected in the mood board's header design."

In the space of seven years, Colour Road has established itself as a highly accurate trend guide both for clients and for the individual business divisions of the RENOLIT Group. In addition, this year’s twelve trend colours have been incorporated into the RENOLIT DESIGN Highlight Collection, and are also available in the short roll programme. 

About the company
The RENOLIT Group is an international leader in the manufacture of high-quality plastic films and related products for technical applications. This independent family-owned business, which has been setting benchmarks for quality and innovation for over 65 years, now employs a workforce of approximately 4,500 employees at more than 30 production sites and sales entities.

Image captions:

Motive Swimming Formations
The variety of blues and greens reflect the coolness of the water, metallically gleaming and high gloss dominate when it comes to surfaces.

Motive Flying Formations
The colours of these neutral shades reflect lightness and transparency, a hint of gold brings exclusiveness.

Motive Flowing Formations
The trend colours orange, red and black symbolize the varied aggregate states of lava, traditional handicraft techniques enrich the interior’s
design.

All images: RENOLIT SE


For editorial enquiries:

Monika Fecht
RENOLIT SE
Head of Corporate Design Management
Phone: + 49 6241.303.377
Fax: + 49 6241.303.18.377
monika.fecht@remove-this.renolit.com