22.12.2011

RENOLIT Supports Soft PVC Campaign

In 2011, RENOLIT participated in a nationwide German soft PVC communication campaign titled “What would the world be like without soft PVC”.

This PVC industry initiative should represent a counterweight to the continuing negative reports about soft PVC. With distinctive and captivating visual motifs, the PVC industry positioned itself as a reliable partner for flexible PVC products. The first ad with the headline “PVC sounds good” appeared in the German news magazine “Der Spiegel”. Further ads followed in high-circulation general interest magazines and specialist journals such as AIT, DETAIL, Der Fokus, VDI Nachrichten and Der Handel. These ads were complimented with additional advertising measures such as truck advertising, online articles and a discussion paper in which the advantages of soft PVC were clearly explained. The effectiveness of the campaign was confirmed by a specialist market research agency which, for example, reported that image of soft PVC in the defined target groups had improved in the dimensions of durability, future-oriented and unproblematic use.

PVCplus, a marketing initiative of the PVC industry, is responsible for the communication campaign. As a partner of PVCplus, RENOLIT supports the campaign and its Board Member, Dr. Axel Bruder is currently the Chairman of the Working Group PVC and Environment (AGPU) as well as the Supervisory Board Chairman of PVCplus. 

For further information, please go to:
http://www.pvc-partner.com/weiches-pvc.html

For editorial questions, please contact

Laura Schied
RENOLIT SE
Tel: +49.6241.303.217
Fax: +49.6241.303.1324
Laura.Schied@renolit.com